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4.7 based on 4,500+ reviews

Ella | Pastel Floral Midi Dress

$199.99 $47.95 Save 76%
Today Only: Retirement Pricing
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Loved by 120,000+ happy customers!

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Only 3 pieces left

RETIREMENT SALE UPDATE: Only a few pairs left — once sold out, they’re gone for good.

Effortless Style with Timeless Comfort

The Ella Pastel Floral Midi Dress offers a relaxed, confident look that feels easy and polished at the same time. With its soft floral pattern and flowing shape, it creates a fresh, uplifting appearance without feeling overdone. It’s the kind of dress you can slip on and instantly feel comfortable and put together—perfect for everyday outings, social gatherings, or travel.

  • All-Day Comfort: Feels easy and relaxed from morning through evening.
  • Flattering Flow: Gently drapes over the body without clinging.
  • Soft, Elegant Florals: A calm pastel look that feels fresh, tasteful, and timeless.
  • Easy to Style: Looks beautiful on its own or paired with a light layer and simple accessories.
  • Versatile Wear: Ideal for lunches, casual events, vacations, and everyday moments.

We offer free shipping across the USA on all orders.

Every package includes a Track & Trace code, so you can follow your order every step of the way.

You will receive your tracking details by email within 1–24 hours after placing your order.

If our product doesn't meet your expectations, you can return it within 30 days of receipt.

Before sending anything back, please contact our customer service team at info@rosiescoastalboutique.com and let us know the reason for your return so we can process your request correctly.

Please review our return policy for more information!

Our customer service is available to answer all your questions and comments. Whether you need advice on a product or help with an order, we are here to support you.

Don’t hesitate to contact us; we’re happy to help!

Please contact us at info@rosiescoastalboutique.com

Combine and receive up to 20% extra discount!

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Camille Set | Printed Comfort Set
$270.00 $79.95 Save 70%
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Loved by women all across America

<h1><strong>Loved by women all across America</strong></h1>

Such a lovely dress. It fits really nicely and feels comfortable all day.

Jessica M.

<h1><strong>Loved by women all across America</strong></h1>

Wore this out to lunch and got so many compliments. It’s one of those easy pieces you just feel good in.

Emily R.

<h1><strong>Loved by women all across America</strong></h1>

This is exactly what I was looking for. It feels elegant, calming, and so easy to use every day.

Ashley T.

<h1><strong>Loved by women all across America</strong></h1>

The fabric is soft, light, and really flattering on. I was pleasantly surprised!

Megan L.

<h1><strong>Loved by women all across America</strong></h1>

Really happy with this blouse. It looks like the photos and fits true to size.

Samantha W.

<h1><strong>Loved by women all across America</strong></h1>

I was a little unsure before ordering, but it actually looks beautiful on.

Brittany S.

<h1><strong>Loved by women all across America</strong></h1>

Very easy to wear and style. I’ve already worn it more than I thought I would.

Sarah M.

<h1><strong>Loved by women all across America</strong></h1>

The fit is lovely and the material feels nicer than expected.

Rachel D.

<h1><strong>Loved by women all across America</strong></h1>

Super flattering and comfortable at the same time. Love this one!

Jennifer K.

<h1><strong>Loved by women all across America</strong></h1>

Wasn’t sure at first, but I’m so glad I ordered it. The fit is lovely and it feels really nice on.

Christine P.

Rosie's Coastal Boutique

For many wonderful years, Rosie’s Coastal Boutique has been built with love, care, and a deep appreciation for the women who made it all possible.

What began as Rosie’s dream grew into a boutique filled with heart — a place where timeless style, personal attention, and effortless elegance always came first. Every piece was chosen with care, with the hope of helping women feel confident, comfortable, and beautiful in their everyday lives.

Through the years, your support has meant everything. Rosie’s Coastal Boutique became more than just a shop — it became a community shaped by loyal customers, kind words, and the countless women who chose to be part of this journey. That is something Rosie will always carry with her.

As Rosie now prepares to retire, it is time to say goodbye to this special chapter.

To mark this moment, we invite you to shop our Retirement Sale, with savings of up to 70% off — a final thank you from the bottom of our hearts for all the love and support over the years.

With love, gratitude, and a full heart,

Rosie’s Coastal Boutique 🤍

FAQs

Yes, for today only, we’re offering free shipping across the USA on all orders. No hidden fees, no unexpected costs at checkout. You’ll see the full total before completing your purchase.

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

For more information, please review our Return Policy.

After placing your order, you will receive a confirmation email containing your order number.

To check the status of your order, simply visit our Order Tracking page and enter your order number or email address.

Each product page includes a detailed size chart to help you choose the best fit.
We recommend comparing the measurements with a similar item you already own for the most accurate result.

If you’re between sizes, we generally suggest sizing up for a more comfortable fit.
Still unsure? Feel free to contact our support team — we’re happy to help.

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re always here and happy to help.

FREE SHIPPING

We are offering free shipping only today. All orders ship with UPS and include full tracking.

CUSTOMER SERVICE

If you have any questions, feedback, or concerns about your order, don’t worry. Our customer service team is here to assist you.

30-DAY MONEY-BACK GUARANTEE

At Rosie's Coastal Boutique you can shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days.

SECURE PAYMENT

Your payment information is processed securely. We accept American Express, Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.